One retailer has become fed up with making sure its website is compatible with ancient web browsers. Kogan is an Australian electronics store that recently placed a “tax” on shoppers that are using Internet Explorer 7 (and possibly any earlier versions). The extra charge is 6.8% and the retailer claims it is doing this to cut the cost of keeping the website compatible with browsers old and new.
Kogan has an image in place to explain the tax and mentions shoppers can avoid the tax by “using a better browser”. The lineup of icons that represent better browsers includes Chrome, Firefox, Safari, and Opera, but there is no logo for Internet Explorer to be found. While some people may feel insulted by this policy, I think it’s a hilarious way to convince some stubborn web surfers to “get with the times”.