So EA is totally paying people to post positive comments in forums and other internet based groups about how entirely awesome it is that there is a nice and convenient always on system of DRM. These posts make the great arguments that the game will always be up to date, it is just like an MMO, and we should just always be friends so the game is totally that much cooler to play—because that is how the internet works. While I totally agree that we should kind of just wait for EA to get their shit together before exploding, it is everything around the servers being down that has made this launch really dirty.
I understand the theory behind all of this, that viral type marketing is probably one of the easiest ways to manage the message in the social conscience, but this isn’t even being done well. Telling people that the DRM isn’t that big of a deal is one thing when the game works, and honestly I don’t mind it that much when it does, the issue here is that this game has had server connection issues since the beta and as far as I can tell they have never been addressed. Mix in that equation customer service people telling people asking for refunds that if they continue to ask for them they will be banned from the service and you have a massive problem at the very core of how EA sees the people that consume their product. It kind of makes you feel dumb, powerless, and angry just for wanting to play what could very well be one of the better games of this year.
Source (EA paying commenters): Play 4 Real (funny, worth reading)
The controversy over the ending to Mass Effect 3 has come full circle, resulting in Bioware giving into fan demand and proposing a new ending in the near future, and EA getting stuck with Consumerist.org’s Golden Poo award for “Worst Company in America.” Being a bit of a slowpoke due to other events in life, I have just finished my play through of Mass Effect 3, and I have watched every version of the infamous ending that everyone cried foul over. My verdict? I actually liked the endings, and I have no idea what all the whining was about. That’s right folks; I’m going to explain why I stand by the ending to this game, even if that means making the entire internet my enemy. Be warned, there are spoilers ahead…
One of the biggest complaints about the ending seems to be that all of the choices made during the trilogy make no difference in the ending. Instead, at the end of the game you are given three choices: destroy the reapers and all synthetic beings, at the risk of a future war destroying all life, control the reapers in order to end the war, or to force a new form of evolution that combines organic and synthetic life together for a true peace. All three choices come with the consequence of the mass relay network being destroyed, meaning interstellar travel is impossible again. The scenery is mostly the same for each choice. What people don’t seem to get is that the in game choices are more about how Shepard gets to this point, not so much about how this will affect the ultimate conclusion. Shepard was fighting against a force that was arguably as old as time itself; it would be silly if your decision to punch a reporter in the face during the first game could have a far reaching effect to change the events of the ending. This isn’t “The Butterfly Effect,” it’s a story about the sacrifices made to break a cycle of extinction in the galaxy.
Other major complaints seem to be that many gamers don’t feel enough was explained at the end of the game, and that is not a satisfactory conclusion. I’m going to be very blunt and say that is just plain stupid. If anything, everything is explained as thoroughly as it needed to be. What did anyone expect? Did people actually want to spend an hour at the end watching people wandering around in confusion, wondering what happened to the mass relay network? Did they want a time skip showing a new galactic civilization, reunited, traveling the stars in pimped-out starships, getting “crunk”, and eating cake? Bioware had Buzz motherfucking Aldrin himself voice a scene after the credits, of a future generation telling stories about Shepard’s legend to children, and that people are striving to travel the stars again someday. What more could anyone possibly want!?
The worst part of this train wreck of anger, is the level of stupidity on the part of the gaming community. One gamer filed a complaint with the FTC over the ending. A group of “protestors” sent cupcakes with three different colors to symbolize the colored explosions that change in each version of the ending to Bioware. The worst offense was gamers that flooded the votes for “The Worst Company In America,” causing EA to win over corporations that support unfair labor laws, cheat customers, and in some cases (I’m looking at you, Bank of America), set off a global economic crisis and violated Federal law. This has made the gaming community look like a bunch of selfish, idiotic man-babies, and is an embarrassment for the community that shares this hobby and the industry behind it.
And for all you haters of the ending, quite possibly fuming with anger after reading this article, I leave you with this:
So now that the popular Mass Effect trilogy has drawn to a close, it would seem there is a lot of buzz about how many gamers seem to dislike the way it all ended. It was judged so poorly that memebase.com features “demotivational posters” with images of terrible things and the phrase “At least it’s not as bad as the ending to Mass Effect 3”. What would be the mature, responsible means to express disgust with the ending of such a beloved franchise? One gamer thinks this deserves the attention of the Federal Trade Commission and the Better Business Bureau.
This crazed fool gamer thinks that EA is guilty of false advertising, based on Bioware’s claims about how the player can influence the direction of the story through decisions made throughout the game. “El_Spiko”, a user on the Bioware forums and the man behind the reports, boasts about his game of tattle-tale on the forum in a mess of bad spelling and childish raving:
“Against EA. After reading through the list of promises about the ending of the game they made in their advertising campaign and PR interviews, it was clear that the product we got did not live up to any of those claims. This thread has a great compilation of their claims:
Clearly, none fo these were represented in the ending. If anyone else wishes to file a complaint (the more there are the more likely the FTC will take action) just go to FTC.gov and fill out a complaint form in the Consumer Protection section. Here’s EA HQ’s address and phone number:
209 Redwood Shores Parkway
Redwood City, CA 94065
This is not somethign I was happy to do, but after the terrible ending that was in no way the product that had been advertised to me and the lack of any kind of response from Bioware/EA to address this, I felt it was one of my only recourses. I’ll be returning my copy of the game before the end of my 30 day return policy if the ending still hasn’t been addressed by then.”
Filed a Better Business Bureau complaint as well. They can be found at BBB.org. The BBB will at the very least notify EA of any complaints they recieve, so every complaint filed is something that EA will hear about.”
I would like to think this entire rant and course of action is the act of some loser kid, but to say something like that would be an insult to children. For the sake of humanity, we can only hope this is a sad attempt at forum trolling.
Mass Effect continues to bring goodies to otaku fans of the game series, as it was announced that Funimation is doing a anime film based on the games called “Mass Effect: Paragon Lost”. The film is going to focus on the back story of James Vega, a character from the third game in the series. The events in the film will take place before Mass Effect 3.
Funimation is working with Bioware and EA to write the story, and is teaming up with anime studio Production I.G. and the character designer from Eureka Seven for the visual elements of the film. Production I.G. has been the studio behind anime films such as The Ghost In The Shell TV series, The Evangelion movies (Death And Rebirth, End Of Evangelion), Eden Of The East, and Guilty Crown. Funimation is estimating the film will be released this fall.