Marketing Firm At SXSW Unveils “Homeless Hotspots”

At a tech startup convention/music festival/gaming expo known as SXSW, the marketing firm BBH shocked attendees with its latest marketing stunt– Homeless Hotspots.  Thirteen homeless people are given a wireless internet hotspot device, a PayPal account, and t-shirts that say “I’m (name), a 4G hotspot.”  For a donation to the individual’s PayPal account, users get unlimited access to the internet through that person’s hotspot.

This marketing stunt has generated very negative reactions in a short period of time.  People have described the stunt as “dystopian”, and “scary”, however, BBH claims that they had nothing but good intentions, and partnered with a homeless advocacy group called Front Steps for the event.  The idea behind this entire event was to use SXSW to help the homeless, giving them a chance to make money in a legitimate manner and allowing them to interact with people that would otherwise ignore them, as well as raising awareness of homelessness in America.


Published by

Dark's expert on anime and just about anything else you should not discuss with friends, family, and co-workers. I also play some video games so I can complain about them with Gillman.